Today We’re Launching Samepage Bets — the Operating System for Product Teams in the AI Era
Today is another big day for us at Samepage.
We’re launching Samepage Bets, an operating system for product teams in the AI era. And this week, I’ll show it live for the first time on Centre Stage at Web Summit in Lisbon, as one of 15 breakout startups selected this year.
You can read the official announcement here.
Why we built Samepage Bets
AI has made building software faster and cheaper than ever before, and that changes where the hard part of the job really is.
When building gets cheap, the expensive mistake is building the wrong thing.
What should we build next? has always been the most important question a product team answers, but now it matters even more, and it has to be answered a lot faster.
The problem is that the answer is scattered everywhere: in sales calls, the CRM, support tickets, competitor launches, and a thousand Slack threads. Most product teams are still stitching it all together by hand.
We believe the best product teams won’t be the ones that build the most, but the ones that build the right things.
What that looks like in practice
Samepage Bets brings product work onto one board, where humans and agents work together to discover, build, and take product to market.
It starts with the Insights Inbox. Through more than 50 native integrations across CRM, call recordings, customer support, the web, and internal communication, Bets automatically triages feature requests, bugs, competitor moves, and the evidence behind them.
Any insight can become a bet. From there, it moves through three stages:
Planning: Research and requirements agents build the case, backed by customer evidence and a priority score.
Building: Prototyping and coding agents work in your own codebase and open pull requests in GitHub.
Go-to-market: A product marketing agent drafts release notes in Notion and support articles in Intercom.
Shipping isn’t the finish line. Launching a feature, explaining it to customers, and measuring how it performs are all part of the job, so Bets keeps going after the code is merged.
A few things we care deeply about:
Humans stay in the loop. Agents take the first pass, and then the work comes back to a person to review before it moves on. That’s intentional, because we don’t believe in agents running every step unchecked.
It works with what you already use. Bets reads from and writes to Jira, Linear, GitHub, Slack, Notion, and more, so when you move something in Linear, it moves in Bets too.
It’s multiplayer. Engineering, product marketing, and every cross-functional partner can work from the same board, so everyone stays on the same page.
We believe agents should do the heavy lifting, and humans should make the calls.
From Signals to Bets
In June, we launched Samepage Signals and announced our $4.85MM seed round.
Signals was the foundation for what we’re launching today. Instead of product leaders having to go looking for information, it pushed what they needed to know straight to them.
Bets is what Signals grew into. It takes those same insights and carries them all the way through to shipped, launched product.
What our beta customers told us
Almost every team we worked with in our closed beta said the same thing: they’d already tried to build this themselves.
“I built something like this for myself in Claude. Samepage Bets thought of things I hadn’t, and gives our team a consistent flow.” — Ben Silver, Head of Product, MCL Finance
“We could have pieced something together in Claude, but we’d have ended up maintaining a tool instead of building our product.” — Nick Reid, Head of Product & AI Operations, Customer Alliance
That’s the gap we set out to close. Bets is opinionated enough to keep your whole team working the same way, and flexible enough to fit how your business actually works.
Thank you
To our beta customers: thank you for your time, your candor, and your patience. Bets is a much better product because of you.
To our investors at Craft Ventures, Freestyle VC and Glasswing Ventures: thank you for backing us.
To the Web Summit team: thank you for the stage.
And to my co-founders and our team: we’ve been building together for a long time, and this is some of the best work we’ve done.
What comes next
Samepage Bets is live today, and you can get started for free.
If you’re at Web Summit, come find us after the talk on Wednesday. If not, give Bets a try and tell us what you think.
To everyone who has supported us: thank you. We’re excited for what comes next.
Sahil Jain
Co-founder & CEO, Samepage
Read the press release · Get started with Samepage Bets for free